Sixty seconds on money leaving quietly

The brief

A minute of video explaining why subscription charges are the easiest money to lose: they are small, they are regular, and the alert looks like every other alert. Make it useful on its own. Someone who never downloads Kampe should still come away knowing to check their debit alerts for the same amount every month. Nigerian context please — bank alerts, not credit-card statements.

What counts as done

• Video of at least 60 seconds on TikTok, Instagram or YouTube
• Explain how to spot a recurring charge in your own alerts
• Show Kampe doing it, briefly — the tip comes first, the product second
• Disclose the partnership